It is always helpful to look at something from another lens to come up with improved and practical solutions. This is because a fresh lens offers fresh insight and you can improve on existing methods or develop new ones accordingly.
We all keep hearing the mantra of leads, conversion, SEO, traffic, etc. However, while they also define success and growth you should always have other measures that work just as well. Instead of following every book, try looking at existing strategies from another perspective.
Here are some ways that will surely ensure reliable growth for your insurance agency.
Reliable ways of growth for your insurance agency
Specify what you expect from ideal clients
By that we mean that specify them in your business plan. Know what you want from your client and make those expectations specific so you know how you can get more out of that client.
For example specify the number of policies, number of referrals per year and the percentage your clients retain at. This will help you in knowing how much you are getting out of one client and if you can improve more to increase the retention rate.
Specify what you expect from an average client
Use the same methodology and lower your expectations as this is your average client and well there is a reason they are average and not ideal. This is because not every client will meet your expectations and provide you the same business.
This is why you need to have a different set of expectations from different kinds of clients. It will give you a direction of where to invest more and where to spend the least energy and effort.
Do remember to quantify these expectations so you have proper data.
Come up with ways to turn an average client into an ideal client
An ideal client is more loyal to the business and indirectly promotes your business as well. Make sure you are retaining those clients and giving them excellent services to build trust and loyalty. A loyal client goes a long way and always gets you more business.
Now that you have your ideal clients locked down, make sure that you come up with a plan to turn your average clients into ideal clients. All customers want to feel valued to retain for longer.
This is why you need to make sure your communication with your average clients gets better and provide them with value. Exude confidence and make your client feel that you will protect them no matter what. They need to know that an insurance policy has their back and you will communicate this to them.
Once you build a better relationship with your average clients they will take more policies, give more referrals, you will retain them for longer and eventually your business will grow!
Apart from basic marketing strategies, you need to make sure you are getting the most out of your clients. This is because they can help your business to grow in the long run and make sure your insurance agency is a success!