Even If Your Existing Clients Aren’t Buying, Serve Them

Even If Your Existing Clients Aren’t Buying, Serve Them

by Tom Hopkins

In a perfect world, we’d be so well organized and good about fulfilling our sales and service
duties that we’d never neglect any of our clients. But, we’re human. Things happen. And, we will
find ourselves in positions where we haven’t given our best service to a client or two. It’s easy to
do in the current economic climate when existing clients tell you they just aren’t buying. You still
have to make sales. So, you invest the majority of your time on finding new business instead of
servicing the old. The result? Neglected clients…

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